Behind the Your Story project.
An important message that Debbie Millman teaches in her book, Brand Thinking, is how to ask questions around the word branding and challenge its definition. Why? I’ve seen how the word branding has been overused and almost too easily defined when an identity is being repeated over multiple applications, with no particular purpose.
What Millman shares in her book are thoughts, ideas and opinions by people in different areas of design, marketing, teaching, and even in areas like anthropology — commenting on the power of branding, how successful it can be and its influence on consumers.
It was interesting to see the different meanings people come up with when asked, what is branding? or what does branding mean to you? Millman explores how branding affects the type of work each interviewee is involved in, the creative process that comes with it and its impact that it has on the consumers.
This Research page is dedicated to a series of quotes from Brand Thinking, that have inspired me to create the Your Story project. The quotes also are significant reminders of how we should question and look at branding when we experience it. They provide an important place for critical thinking and how we can unpack certain meanings behind creating an experience.